RUBiS Bahamas Limited has increased its commitment to cultural preservation in The Bahamas by partnering with the Junkanoo Corporation of New Providence (JCNP) as a Gold Sponsor for the next three years. Through its sponsorship, RUBiS will provide needed funding support to the JCNP for the coordination of the annual Boxing and New Year’s Day Parades.
Historically, RUBiS has sponsored at the group level and it is expected that this new partnership will allow RUBiS to contribute to this expression of Bahamian cultural heritage in another meaningful way, said Sales & Marketing Manager Latia Duncombe.
“Ensuring that the history and performance of Junkanoo are passed on to and enjoyed by future generations of Bahamians is an important goal for us. Our mission at RUBiS is not only to provide the highest-quality products and services available to our customers, but to invest and have a positive impact on our community. Hundreds of Bahamians, of all ages, take part in Junkanoo every year, with many of them making personal sacrifices to do so. Our hope is that our support will help to ensure Junkanoo is preserved for many years to come,” said Duncombe.
The company has been a strong supporter of cultural and youth development in The Bahamas for many years and hopes that this new partnership will help to expand its impact.
RUBiS will have a greater presence at the upcoming parades, with the Shirley Street Cup Category being renamed in the company’s honour as the ‘RUBiS Shirley Street Cup Category.’ In recent years, the Shirley Street Cup has become a highly contested category by all the groups. RUBiS hopes that this will continue, as the groups bring the excitement and energy to Bay Street and Shirley Street.